The British and Irish Lions tour of Australia is being billed as the most successful ever with fans after the last tickets for the three Tests sold out within 15 minutes.
Four months before a ball is kicked, the final seats available for the Brisbane (June 22), Melbourne (June 29) and Sydney (July 6) Tests were all snapped up on Monday.
The last time the Lions toured Australia, in 2001, a record 300,000 spectators watched the nine games, but Australian Rugby Union boss Bill Pulver is predicting that figure will easily be beaten over the same number of matches this year.
"Right now, I can almost tell you definitely this will be the most successful Lions tour ever," Pulver told the Australian press on Tuesday.
"This might be a bold move, but it's possible we could sell 400,000 tickets this time around.
"Our allocations for the three Test matches and the Waratahs game (June 15 at the, Sydney Football Stadium) are completely gone and there is already terrific activity among all the other games.
"Right now this is shaping up to be a phenomenally successful tour in terms of attendance."
The Queensland Reds-Lions tie at Brisbane's Suncorp Stadium on June 8 presently is tracking at about 40,000 tickets sold, just 12,000 short of capacity.
The Lions will also play tour games in Perth on June 5, Newcastle on June 11, Canberra on June 18 and Melbourne on June 25.
Australian rugby is counting a financial windfall to help pay for a series of initiatives aired at a board meeting in Sydney on Monday to try to boost the union code down under where Australian Rules and Rugby League dominate.
"It's a great thing for the ARU in terms of the revenue that will come from this tour," Pulver said.
"And so it should. This is one of the most iconic teams in the game globally.
"It only happens once every 12 years and clearly this tour resonates beautifully with our rugby community."
The Lions haven't won a series since their 1997 tour of South Africa.
Gilbert has released a new line of rugby cleats. The Gilbert Virtuo 8S is part of the exciting new product. Check it out.
The entire All Blacks apparel line has been updated for 2013/14. Check out the New Zealand All Blacks polo.
The Nike Tiempo is a solid rugby cleat and one of few styles still made from full-grain natural leather.
The Gilbert Blitz 8S rugby cleat is a great cleat at a great price of $69.99. Get a new pair of cleats today.
A cool looking all black rugby cleat with the high performance adidas is known for. Get in the Gear!
Wear the crest of the British and Irish Lions on your t-shirt. A great look for the summer.
The All Blacks Performance t-shirt is black with hints of blue from the training jersey. Very Cool.
The New Zealand All Blacks training jersey for 2013/14. Get in the Gear!
The USA Rugby Pro Alternate rugby jersey is perfect for any fan of the Eagles. Get yours to wear during the summer Test matches.
The NEW All Blacks 2013/14 jersey has arrived at World Rugby Shop. Dare to wear the colors of the All Blacks.