A withering closing burst produced a second bonus-point win in as many matches for the reigning Super Rugby champions Chiefs.
In their first home game in Hamilton since beating the Sharks in last year's Final, the Chiefs scored four of their six tries in the closing quarter of the fast-paced spectacle.
However, before travel fatigue began to hit the Cheetahs in their first game after the long flight from South Africa, they had the Chiefs on the back foot.
For most of the first half the Chiefs were furiously defending, and although they managed to lead 10-3 at the turn, they held only 21 percent of territory and were given a stern message at the break by coach Dave Rennie.
"Nothing like a good telling off at half-time," captain Liam Messam said of the second half domination.
"We didn't turn up in the first half and they were beating us at our own game at the breakdowns.
"So we just went back to basics, good clean ball for our backs and we scored at the end of the game.
"They're big boys and something we pride ourselves on is the breakdown so we gave our backs some quick ball."
Gilbert has released a new line of rugby cleats. The Gilbert Virtuo 8S is part of the exciting new product. Check it out.
The entire All Blacks apparel line has been updated for 2013/14. Check out the New Zealand All Blacks polo.
The Nike Tiempo is a solid rugby cleat and one of few styles still made from full-grain natural leather.
The Gilbert Blitz 8S rugby cleat is a great cleat at a great price of $69.99. Get a new pair of cleats today.
A cool looking all black rugby cleat with the high performance adidas is known for. Get in the Gear!
Wear the crest of the British and Irish Lions on your t-shirt. A great look for the summer.
$29.99
The All Blacks Performance t-shirt is black with hints of blue from the training jersey. Very Cool.
The New Zealand All Blacks training jersey for 2013/14. Get in the Gear!
The USA Rugby Pro Alternate rugby jersey is perfect for any fan of the Eagles. Get yours to wear during the summer Test matches.
The NEW All Blacks 2013/14 jersey has arrived at World Rugby Shop. Dare to wear the colors of the All Blacks.